“This is an opportunity for us to revive a brand that is synonymous with American gaming,” said Soo, co-founder of hedge fund Standard General, which owns 39 percent of Twin River, where he is chairman.īally’s was once of the biggest names in gaming.

Twin River this week will change its ticker from TRWH to a name more reflective of Bally, Kim said, adding that the company also has plans to launch a Bally’s-branded sports-betting site. His gaming company, Twin River Worldwide Holdings, now plans to use the name to rebrand all of its holdings, including its 11 casinos and its publicly traded headquarters. Hedge-fund investor Soo Kim’s budding casino empire this weekend purchased the worldwide rights to the Bally’s name for $20 million from Caesars Entertainment, Kim, 45, told The Post in an interview. The new owner of Bally’s Atlantic City Hotel & Casino just put more of his chips on the marquee name, The Post has learned.

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